Tom Griffin

Go-to-market for the people and ideas shaping the future of human potential.

I help founders and thought leaders amplify their ideas through the podcasts, creators, and media that shape culture.

The work has two components:

1. Positioning – refining a thesis that is non-obvious, high-stakes, and actionable

2. Distribution – amplifying it via the podcasts, creators, and media that shape culture

My clients are founders and thought leaders who are introducing something genuinely novel into the world – new science, new technology, new philosophies for living – with a focus on health and human potential.

My most recent full-time role was as the first marketing hire at Levels, where I helped our Cofounder Dr. Casey Means go from 0 online presence to over 1M followers, eventual #1 NYT best-selling author, and nominee for US Surgeon General. I wrote about the process of securing 100 podcast interviews in 6 months for First Round Capital here.

I've worked with over 200 podcasts and creators spanning tens of millions listeners.